Think SPS

Those who succeed understand the strategy of the game...

Both new and established products/services require periodic marketing makeovers. The fluid and ever changing market for your product or service will require updates to materials, messaging and more.

SPS will work with you to analyze the current situation or challenge and then recommend marketing strategies and tactics going forward.

Customer Satisfaction Surveys, Product Focus Groups:  SPS can facilitate your customer satisfaction survey, product focus group, or web usability study.  Typically our role is to coordinate with our research partner to design the tools on the front-end and create an actionable strategic and tactical response for the client on the back-end.

Marketing Evaluation Study:  SPS can provide a solid market research document for your new product concept or invention.  Research can include patentability analysis and identification of potential patent conflicts, identification of potential market opportunities, databases of potential customers for the product, and more. 

Web Usability Studies: Too many companies have a website that is not performing up to expectations and don't understand what to do to increase its performance and impact.  SPS can facilitate the research to determine how your current online audience actually uses your website and design a strategic and tactical response to bring those metrics in line with your plan. 

Every credible business has a web presence, but most are not satisfied with the results.  Improved results do not happen by accident, and most web designers specialize in appearance and technical flow, not the content that leads to success. 

SPS will work with you to develop messaging and a content flow that will increase customer usability and positively impact site analytics.

Web Usability Studies: Too many companies have a website that is not performing up to expectations and don't understand what to do to increase its performance and impact. SPS can facilitate the research to determine how your current online audience actually uses your website and design a strategic and tactical response to bring those metrics in line with your plan.

This includes press release writing and placement, advertorial copy, instruction/operations manuals, content for marketing materials, website content development, case studies, testimonials, general editing, and more.  Our mix of editing and marketing experience gives your narrative the advantage of clarity while minimizing the negative impact that well-intended messaging mistakes can generate.

SPS will work with you to create new messaging, or rewrite and re-energize your existing copy.  Do you know the pitfalls of "me, me, me" marketing content?  Can your current materials pass the "Strike-thru Test"?

Does your business have a "living" strategic plan and a parallel tactical plan?  Is it up-to-date and does it adequately reflect the market turmoil of the last few years?  Do your key personnel understand your org's strategic objectives, let alone its Mission and Vision?  If not, then your org is in the position of reacting to the market (and the competition) versus responding.  If you depend on a team, it really doesn't matter if you know the answers to the questions above.  If the team doesn't get it then they can actually slow your progress, if not accelerate you in a direction you'd rather not go.  A living strategic and tactical plan allows you to sail your ship where you want it to go with everyone on board - not just float along with the current.

SPS will work with you to create a new roadmap for your organization and develop the methodology to effectively communicate it  to your key staff and associates.

Start Up Sessions
Board Presentations
Seminars