Both new and established products/services require periodic marketing makeovers. The fluid and ever changing market for your product or service will require updates to materials, messaging and more.
SPS will work with you to analyze the current situation or challenge and then recommend marketing strategies and tactics going forward.
Customer Satisfaction Surveys, Product Focus Groups: SPS can facilitate your customer satisfaction survey, product focus group, or web usability study. Typically our role is to coordinate with our research partner to design the tools on the front-end and create an actionable strategic and tactical response for the client on the back-end.
Marketing Evaluation Study: SPS can provide a solid market research document for your new product concept or invention. Research can include patentability analysis and identification of potential patent conflicts, identification of potential market opportunities, databases of potential customers for the product, and more.
Web Usability Studies: Too many companies have a website that is not performing up to expectations and don't understand what to do to increase its performance and impact. SPS can facilitate the research to determine how your current online audience actually uses your website and design a strategic and tactical response to bring those metrics in line with your plan.